Turkish Airlines Scores Major $400 Million Liverpool FC Sponsorship Deal

Turkish Airlines has secured a landmark sponsorship deal with Liverpool Football Club, officially taking over as the primary shirt sponsor starting from the 2023/24 season. The agreement represents a significant investment for the Turkish carrier, valued at approximately $400 million across its duration. This substantial contract sees Turkish Airlines replacing Standard Chartered who previously held this position on the club’s jersey. The new partnership is structured around a five-year commitment, solidifying Turkish Airlines' presence within the world of elite football. Details regarding specific marketing initiatives and collaborative projects between the airline and the Premier League giant remain to be fully disclosed.