The Aircraft That Could Save Regional Flying

At the 2026 Farnborough Airshow, ATR’s Chief Commercial Officer Alexis Vidal detailed a comprehensive strategy for revitalizing regional flying. The company aims to restore previously lost air routes by leveraging mobility data to pinpoint underserved demand areas. ATR is targeting increased production volumes, currently aiming for 100 aircraft annually, to meet this growing need. Furthermore, the manufacturer intends to introduce premium cabin options alongside its existing models. This multifaceted approach seeks to connect global communities through expanded regional air travel opportunities across the world.