Why American Airlines & World Of Hyatt Are Quietly Unwinding Their Deepest Loyalty Partnership

World of Hyatt announced on Tuesday, November 14th, that it is ending its most lucrative partnership with American Airlines. The shift follows a review of the program’s performance and strategic direction by Hyatt CEO David Dill. Previously, elite members of both loyalty programs received significant benefits like bonus points and room upgrades when traveling on American Airlines flights. However, Hyatt stated they are now partnering with JetBlue Airways to offer enhanced rewards for their members. This decision represents a substantial change in World of Hyatt's approach to airline partnerships following years of collaboration with American.