Stunning: Alaska Airlines Unveils Lie-Flat 737 MAX 10 “Aurora Suites” 787s Get 46% Premium Seating

Alaska Airlines announced a significant expansion of its premium offerings on September 29, 2026, debuting the ‘Aurora’ experience across its Boeing 787 Dreamliner fleet and select Boeing 737 MAX 10 aircraft. This innovative product will feature suites with lie-flat seating for passengers traveling on widebody flights operated by Alaska Airlines. Furthermore, the airline plans to increase Premium Reserve seating onboard its 787-9 aircraft to around 46 percent. The new 737 MAX 10s are slated to begin service in 2028, marking the first time this configuration is offered on transcontinental routes. Alaska Airlines aims to provide a more luxurious travel experience for its customers through these strategic investments.