Delta Discounts First-Ever Saudi Arabia Route Amid 'Softer Than Anticipated' Bookings

Delta Air Lines is set to initiate operations on its new route between Atlanta and Riyadh, Saudi Arabia, commencing in October. This marks the first time Delta has offered direct flights to the Kingdom. The decision follows a reassessment of booking demand, which the airline describes as ‘softer than anticipated.’ Consequently, Delta is implementing promotional discounts to stimulate passenger interest and bolster initial bookings. These discounted fares are available for travel on this inaugural route. Initial projections suggest a focus on business travelers seeking connections within the Middle East.