American brings back seatback screens in bid to match rivals

American Airlines has announced its return to offering in-flight entertainment via seatback screens across its fleet, marking a significant shift from the airline's previous policy of encouraging passengers to use their own devices for this purpose. This decision follows nearly ten years since American discontinued using these dedicated screens and instead relied on passenger-provided tablets or laptops. The move is being strategically implemented as part of an effort to align with competitors who continue to offer this amenity onboard their aircraft. Initial rollout will focus on domestic routes, with plans to expand globally over time, according to company officials. American anticipates that this addition will enhance the customer experience and improve overall satisfaction among travelers.