‘We don’t see eVTOLs as our competitors’: Horizon CEO sets sights on true rival

Horizon Aircraft CEO Brandon Robinson stated that the company does not view electric vertical takeoff and landing (eVTOL) aircraft as its primary competition, asserting a different strategic focus instead. Robinson's background includes extensive experience piloting CF-18 Hornet fighter jets, highlighting his understanding of high-performance aviation technology. The company is concentrating on developing advanced fixed-wing aircraft designed for rapid long-range travel. Horizon’s approach centers around creating solutions tailored to specific operational needs rather than directly competing with emerging eVTOL technologies. This deliberate strategy underscores Horizon Aircraft’s commitment to establishing itself within established aerospace markets.