Southwest Rolls Out New Corporate Travel Product

Southwest Airlines is launching a new corporate travel product called “Business Priority,” slated to debut in early 2024. This initiative specifically targets business travelers seeking enhanced service and amenities during their flights. The program offers benefits such as priority boarding, dedicated Southwest customer support, and complimentary upgrades when available. Southwest anticipates that “Business Priority” will cater to companies with frequent flyer needs and those desiring a premium experience. Details regarding pricing and specific inclusions within the “Business Priority” package are currently under development and will be announced closer to launch.