Royal Jordanian hit by tourism slump on back of Iran war: chief executive

Royal Jordanian Airways is responding to a significant tourism slump caused by the ongoing conflict in the Middle East, according to Samer Majali, its chief executive. The Amman-based carrier has had to demonstrate agility and nimbleness to manage the repercussions stemming from this instability. Royal Jordanian is strategically shifting focus towards destinations offering higher yields to offset reduced traffic. However, international travelers’ reluctance to visit remains a considerable challenge for the airline. This situation underscores the vulnerability of airlines operating within regions impacted by geopolitical tensions, demanding adaptive operational strategies.