Lufthansa renames Green Fare following EU anti-greenwashing rules

Lufthansa Group has altered the name of its environmentally conscious flight ticket option due to new European Union regulations concerning misleading environmental marketing claims. The company rebranded its previously designated ‘Green Fare’ booking choice as ‘Impact Fare’. This change directly addresses Directive requirements designed to safeguard consumers from deceptive “greenwashing” practices. Lufthansa's decision reflects a proactive response to stringent EU legislation implemented recently. The rebranding demonstrates Lufthansa’s commitment to transparency and compliance with evolving consumer protection standards within the aviation industry.