JetBlue says supply chain limiting first-class installations

JetBlue Airways has announced that the rollout of its BlueFirst first-class seats is being significantly delayed due to ongoing supply chain challenges. President Marty St George stated during the carrier’s third-quarter earnings call that the completion date for installing all BlueFirst seats will now extend into later in 2028. Currently, the majority of installations remain incomplete, highlighting a substantial obstacle to JetBlue's strategy of premiumisation. This delay impacts the airline’s plans to leverage enhanced seating options as a key driver towards improved profitability. The company continues to pursue strategies focused on increasing revenue from higher-paying passengers while navigating persistent logistical hurdles.