Dealing With Some Cold-Blooded Cargo

A promotional event orchestrated by Wild, a marketing firm, involved a dramatic crash landing of a Boeing B-25 Mitchell aircraft on July 18th, 2023, at the Palm Springs Air Races in California. The stunt utilized live reptiles – specifically snakes and alligators – as part of the spectacle. Representatives confirmed that no individuals were injured during the operation, including the pilot and crew members aboard the B-25. Following the simulated crash, the animals were safely recovered from the plane. This unconventional campaign was designed to generate publicity for a new brand of premium tequila.