American to add seatback entertainment screens to narrowbody fleet

American Airlines is undertaking a significant shift in its strategy for domestic flights, announcing plans to retrofit every Airbus and Boeing narrowbody aircraft with seatback entertainment screens. This decision represents a reversal of the airline’s previous focus on passenger personal devices for in-flight entertainment. The move aims to close the gap in cabin experience between American and leading competitors Delta Air Lines and United Airlines. Each of the approximately 800 narrowbody jets will receive 4K screens, offering passengers enhanced viewing capabilities during their journeys. American anticipates this upgrade will significantly improve customer satisfaction and solidify its position within the competitive North American market.